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ANIMATED SERIES | OGI THE CANDLE | CLIENT: DREAMLAND PLAYGROUNDS

Svekickata Ogi / Ogi the Candle YouTube Animated Series Media Tag

CHALLENGE

Increase brand engagement, establish a market leader perception and drive more customers in Dreamland, an operator of children’s indoor playgrounds in Skopje.

SOLUTION

We created, wrote and executive-produced SVEKICKATA OGI (OGI THE CANDLE), a YouTube children’s series that combines animation and live action.  In an ocean of clickbait videos aimed at kids, OGI THE CANDLE offers a catalogue of 29 episodes that both entertain and educate toddlers and preschoolers.

CHARACTER DESIGN

Since the client’s core service is hosting children’s birthday parties, we decided our main character to be a live, wish-granting birthday candle. We named it OGI (stemming from “ogan”, the Macedonian word for fire).  Having in mind that we wanted Ogi to be available in the brick and mortar locations of the business and to be identical to what the viewers will watch on screens, we decided the character should be a custom-made mascot based on the original design. He was quickly joined by his animated entourage and the series’ supporting characters: a cute little cupcake named TORTICKA, a hilarious purple rhino named LILA and an all-knowing owl named BUBU.

ANIMATED SERIES | OGI THE CANDLE | CLIENT: DREAMLAND PLAYGROUNDSANIMATED SERIES | OGI THE CANDLE | CLIENT: DREAMLAND PLAYGROUNDSANIMATED SERIES | OGI THE CANDLE | CLIENT: DREAMLAND PLAYGROUNDSYouTube animated seriers Svekickata Ogi /Ogi the Candle 2D animationSvekickata Ogi / Ogi the Candle YouTube Animated Series Media Tag

PRODUCTION

Once we created our characters, we started writing the screenplays and cast the parts. We worked with a set of professional musicians to record the songs featured in the series. We kicked-off the animation process with worldbuilding and then quickly went into full gear with episodes production. Ogi was shot in front of a green screen while everything else was animated.

MARKETING STRATEGY

Our marketing and remarketing campaigns combined Facebook, Instagram, YouTube as well as PR. Our goal was to reach parents of toddlers and preschoolers who lend their devices to their kids. We tested various targeting and retargeting options, ranging from very the broadest of audiences to the narrowest,  in combination with different campaign objectives. We optimized meticulously in order to consistently get successful results for the lowest cost.

IMPACT

Being the first Macedonian animated series for kids on YouTube, OGI THE CANDLE quickly found its audience and a few months after its YouTube premiere it was picked up by TV24, a national cable television channel where it airs twice a week. Also, it attracted the country’s biggest juice producer as a sponsor of the show. The series continues to garner an average of 5.000 daily YouTube views on the Macedonian media market (approx. 2 million people).

BRINGING THE FANS FROM SCREEN TO STORE

Once we established a connection between our lovable character and child viewers we proceeded to introduce OGI THE CANDLE MASCOTS into the playgrounds. They are now part of the clients offer for hosting children’s birthday parties. This distinguished Dreamland from the competition by being the only place where kids can interact with their new favorite fictional character in person!

MERCHANDISE

Our extensive strategy is now in the merchandise phase and we have designed and published the first round of OGI THE CANDLE COLORING BOOKS.  More OGI products are in the works!

Svekickata Ogi Boenki / Ogi the Candle Coloring BooksSvekickata Ogi Boenki / Ogi the Candle Coloring BooksSvekickata Ogi Boenki / Ogi the Candle Coloring BooksSvekickata Ogi Boenki / Ogi the Candle Coloring Books

LINKS TO SVEKICKATA OGI / OGI THE CANDLE EPISODES

Svekickata Ogi / Ogi the Candle YouTube Animated Series

Flight to the Moon

Svekickata Ogi / Ogi the Candle YouTube Animated Series

Christmas Tree for Santa

Svekickata Ogi / Ogi the Candle YouTube Animated Series

Hidden Objects

Svekickata Ogi / Ogi the Candle YouTube Animated Series

Let’s Play Shop

Svekickata Ogi / Ogi the Candle YouTube Animated Series

Guess the Riddle

Svekickata Ogi / Ogi the Candle YouTube Animated Series

Ice Racing

Svekickata Ogi / Ogi the Candle YouTube Animated Series

World Travelers

Svekickata Ogi / Ogi the Candle YouTube Animated Series

Fun in the Snow

Svekickata Ogi / Ogi the Candle YouTube Animated Series

I Want to Be A…

Svekickata Ogi / Ogi the Candle YouTube Animated Series

Spot the Difference

Svekickata Ogi / Ogi the Candle YouTube Animated Series

Let’s Make Toys

Svekickata Ogi / Ogi the Candle YouTube Animated Series

Masquerade

Svekickata Ogi / Ogi the Candle YouTube Animated Series

The Little Kitty

Svekickata Ogi / Ogi the Candle YouTube Animated Series

Birdhouse

Svekickata Ogi / Ogi the Candle YouTube Animated Series

Football Match

Svekickata Ogi / Ogi the Candle YouTube Animated Series

Quest for the Hidden Treasure

Svekickata Ogi / Ogi the Candle YouTube Animated Series

We’re Going to the Beach!

Svekickata Ogi / Ogi the Candle YouTube Animated Series

What’s Your Favorite Color?

Svekickata Ogi / Ogi the Candle YouTube Animated Series

Hide and Seek

Svekickata Ogi / Ogi the Candle YouTube Animated Series

Far Away Journey

Svekickata Ogi / Ogi the Candle YouTube Animated Series

Opening Presents

Svekickata Ogi / Ogi the Candle YouTube Animated Series

What Animal is This?

Svekickata Ogi / Ogi the Candle YouTube Animated Series

Everythingology Class

Svekickata Ogi / Ogi the Candle YouTube Animated Series

Abracadabra Hocus Pocus!

Svekickata Ogi / Ogi the Candle YouTube Animated Series

Saving the Princess

Svekickata Ogi / Ogi the Candle YouTube Animated Series

Drawing and Coloring

Svekickata Ogi / Ogi the Candle YouTube Animated Series

Superheroes

Svekickata Ogi / Ogi the Candle YouTube Animated Series

Making a Garden for Lila

Svekickata Ogi / Ogi the Candle YouTube Animated Series

In the Amusement Park

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