Build brand engagement and attract customers in the newest wedding venue in Skopje.
We produced a wedding tips Facebook series featuring popular wedding musicians, hair and makeup stylists, dress designers, and wedding photographers. Each episode was dedicated to a particular aspect of wedding and the host interviewed the guest on foot, in and around the newly built wedding venue. The guests gave tips on the specific wedding topic to couples who are soon to be married while having the chance to see and comment about the new wedding venue.
We turned the wedding venue into a show set and shot the series with Blackmagic Design Production Camera 4K, combined with the DJI Phantom 4 drone. The series was hosted by one of the best-known morning show hosts in Macedonia.
The Wedding Tips show was the core of our complete digital marketing strategy for the client. We kicked off the project with a PR campaign and published the episode of the show on Facebook over the course of two months. In order to get the most from the Facebook ads algorithm, we tested various audiences, starting from a very broad audience that fits the age demographics to Facebook users with “Engaged” relationship status, combined with wedding-related interests. We launched remarketing campaigns on both Facebook and Instagram focused on menus, special offers, and discounts to viewers that watched at least 50% of an episode. We added Google search ads to the mix, in order to capture as much of the wedding-related keywords traffic.
Engagement rates of the venue’s Facebook page went through the roof, while cost per engagement dropped to as low as 0.01$. Most importantly, the wedding venue had sold 110 weddings for its first-ever season!